The transition from awareness to the qualification and sales engagement phase is one of the next steps is a closer and more in-depth engagement with potential customers.
Webinars
Webinars address relevant use cases and are customizable to meet your particular vertical targets. Fast Lane expert facilitators work with you to tailor your message and then deliver the webinar on behalf of your organization.
Awareness webinars help generate interest with your customers as they just begin to consider engaging with your organization with regards to a particular offering or solution.
Roadshows
Our solution experts bring your solution message to your customers through a one-day roadshow program. The roadshow deliveries are tailored to your customers business and technical decision-makers, focusing on connecting your solutions capabilities to common customer issues and business outcomes.
The goal is to educate multiple stakeholders and influencers creating internal excitement and dialogue that can lead to furthering the sales cycle.
Proof of Concept
Fast Lane’s PoC program is an essential component of our sales acceleration services. It allows vendors, resellers and system integrators to demonstrate the value proposition and ROI of their solutions to their key customer accounts. A Proof of Concept event provides technical decision makers with a deep-dive learning experience that focuses on a specific solution addressing a particular use case. After attending such an event, the vast majority of your customer’s questions and concerns will have been answered and your customers will have an appreciation of the operational and business value that can be achieved by implementing the solution. In other words, a PoC workshop is a means of closing sales through learning.
Customer Engagement Workshops
Our Customer Engagement Workshops can be used to map your solution portfolio to your customer’s particular needs, use cases and business realities. We offer various formats such as strategies workshops, innovation and ideation workshops or business outcomes workshops.
Strategies Workshop
The objective of this workshop is to level-set the joint understanding of a group of executives in preparation of follow-up event like our Innovation/Ideation Workshop or Business Outcomes Workshop. This may include clarification of terms, common understanding of challenges and insights into what is doable. Such workshops usually also include suggestions about skills and processes relevant for a certain technology or solution area.
Innovation / Ideation Workshop
We recommend conducting an Innovation/Ideation workshop to develop an architectural and technical strategy aligned with the requirements of your business. In this, we invite tech and business leaders to meet and discuss outcomes, identify challenges, outline opportunities, and share ideas.
Our workshops are usually a day long. Our facilitators will lead the discussion, using group discussions, individual work, team activities, conversation mapping, visual modeling, and group presentations to maximise benefits for all. All activities are designed to generate new ideas as well as to identify those with the highest impact. When the day is done, we will complete post-processing activities to document all data and visual artifacts generated, summarize all generated ideas and recommend next steps.
Business Outcomes Workshop
While an Innovation / Ideation Workshop delivers insights, this workshop delivers proposed architectures and solutions aligned with previously identified ideas and desired business outcomes.
By employing a business canvas model approach, this workshop allows Fast Lane to model use cases based on your specific business needs and to create rapid prototyping proposal for one or more solutions meeting your requirements. The workshop will identify your current pain points, deliver a customized roadmap with concrete next steps and a detailed outline of resources needed to build your digital business architecture. The workshop also supports the creation of a business case, ROI and value analysis of the proposed solutions.