The transition from awareness to the qualification and sales engagement phase is one of the next steps is a closer and more in-depth engagement with potential customers.


Webinars address relevant use cases and are customizable to meet your particular vertical targets. Fast Lane expert facilitators work with you to tailor your message and then deliver the webinar on behalf of your organization. Awareness webinars help generate interest with your customers as they just begin to consider engaging with your organization with regards to a particular offering or solution.


Our solution experts bring your solution message to your customers through a one-day roadshow program. The roadshow deliveries are tailored to your customers business and technical decision-makers, focusing on connecting your solutions capabilities to common customer issues and business outcomes. The goal is to educate multiple stakeholders and influencers creating internal excitement and dialogue that can lead to furthering the sales cycle.

Proof of Concept

Fast Lane’s PoC program is an essential component of our sales acceleration services. It allows vendors, resellers and system integrators to demonstrate the value proposition and ROI of their solutions to their key customer accounts. A Proof of Concept event provides technical decision makers with a deep-dive learning experience that focuses on a specific solution addressing a particular use case. After attending such an event, the vast majority of your customer’s questions and concerns will have been answered and your customers will have an appreciation of the operational and business value that can be achieved by implementing the solution. In other words, a PoC workshop is a means of closing sales through learning.